A Winning Team

We’re thrilled to have been recognised as SME News’
Most Oustanding Hand-Drying Company of the year for 2019
Click here to read the article.


Syed Ahmed

Founder and Managing Director

Our vision is to use our sustainable innovations, to transform wasteful commercial facilities into connected, hygienic, and sustainable revenue-producing assets.

Our ambition relies on having the right global connections, so we’re really proud to be working with Intel, Wates and CBRE to name a few, who make our vision a global reality and we will continue to disrupt traditional business models. Syed has been recognised as an “Innovations Ambassador” by RBS, Bart’s NHS Apprenticeships Ambassador and English Asian Entrepreneur of the year, presented by Lloyds Banking Group. We measure the success of adDryer™ based on the innovation, quality, value and service we provide.

Thomas Power

Chairman, Director, Founder team

Thomas worked at Amstrad and supplied Microsoft, so he gets technology! He is also a FTSE350 PLC qualified Non-Executive Director and was board member when we exiting QXL Ricardo PLC in 2002-2006.

adDryer™ by SAVORTEX® is a “game changing” technology, has a clear strategic plan, and partnerships with proven routes to market. This is the right time to join the family.

Nicholas Gill

Chief Financial Officer, Founder team

A former main board Director of a London Merchant Bank, Nicholas works with adDryer™ by SAVORTEX® to raise finance to roll out connected hand dryers, which will change the dynamics of the washroom sector.

As well as raising finance, Nicholas develops business models for businesses to best commercialise their technology.

Gareth Buchanan-Robinson

Head Strategist and Board Advisor

A senior professional with extensive experience of transforming operations and accelerating revenues to planned exit. Instrumental in three start-ups, which combined were sold for over $500M. Raised over $100M, corporate restructuring including vision and strategy planning.

Martin McCourt

Senior Advisor

Martin McCourt is Former CEO of Dyson. He transformed Dyson from niche manufacturer to a £1bn global brand, even after the onset of recession, went on to double turnover and treble profits, increasing sales in 70 markets.

He said: “It is fantastic to see a British company leading the way in technological innovation.  SAVORTEX® is a forward thinking and dynamic company with a product range that will revolutionise the washroom sector.”

Chris Dockrill

Chief Technology Officer

Chris manages the company’s engineering, digital and IoT (Internet of Things ) strategies. An experienced IT architect, engineer and developer who has delivered complex IT software and hardware solutions for the BBC and Lloyds Banking Group.

Chris also runs the technology partnerships – world leading partners that align well with whom we look forward to continually push the boundaries of technology to deliver unrivaled solutions to problems within the built environment and positively impact communities.

Simon Jasinski

Head of Media

An experienced digital media specialist who has delivered data-backed programmatic display/ mobile solutions for tier one London agencies including Group M, Dentsu Aegis, Publicis, Omnicom and Merkle.

Simon has a strong commercial mindset, successfully mentoring sales teams, and built lasting commercial partnerships with agency/ brand stakeholders at all levels through a consultative and dynamic approach.

Brodie Robb

Head of Partnerships

Brodie is a sales professional with 11+ years B2B solution sales specifically in technology and SaaS to senior level management/C-Suite. Managed both transactional deal sizes and large, more complex, high value business.

Rod O’Shea

Intel IoT Director, Brand Ambassador

“This is Intel’s first foray into the hand drying sector” said Rod O’Shea, EMEA IoT Group Director, Intel UK.

“We are proud to work with SAVORTEX® co-developing a product which we can bring to market to drive great customer experiences. The magic of the Internet of Things is that these things can connect to provide useful information and drive transformational business models. This solution not only drives sustainability, reduces cost, and creates great customer experiences, but it provides a framework for new and innovative revenue streams”